Client: Heineken UK Ltd
What: Filshill Cider Zone
Where: Scotland
When: Feb 2011
The clients brief was to create a “Cider” zone within the Filshill estate. The POS was a simple kit consisting of epos ticket strips, display board headers and kickers, as well as bus stops and lenticular posters. With the aim of creating an impact zone in store, we have highlighted the CIDER as a category which has a benefit for all brands within this area as well as Strongbow.
